Blue Bell Creameries announced Thursday it is bringing back a discontinued flavor that has not been available in stores since 2018.
The company's Groom's Cake ice cream flavor won its Great Scoop Revival Flavor Tournament last year and will be available in stores beginning May 1, the ice cream maker said in a news release.
The tournament was held via the company's social media accounts and website and gave Blue Bell fans a chance to bring back one retired flavor. It began with 16 flavors "carefully chosen from the many consumer requests the company receives," the company said.
Fans voted on flavors in a bracket-style tournament until it was down to the final two flavors: Groom's Cake vs. Cookie Cake.
"We are excited to have Groom's Cake back in stores this year," said Kelli Remmert, Blue Bell marketing communications manager, in the news release. "It is always difficult to say goodbye to an ice cream flavor that you love. Being able to interact with our fans and hear directly from them is always fun. We plan to have another flavor tournament in the future, and we know the competition will be just as sweet," Remmert added.
The company introduced the Groom's Cake flavor in 2009. The flavor combines Blue Bell Milk Chocolate ice cream with chocolate cake pieces and chocolate-coated strawberry hearts, surrounded by swirls of strawberry sauce and chocolate icing.
"For a limited time, Groom's Cake will be sold in the pint and half gallon sizes," according to Blue Bell.
Additionally, due to overwhelming response from Cookie Cake fans, Blue Bell is also releasing the runner-up flavor later this month. The flavor pairs sweet cream ice cream with chocolate chip cookie cake pieces and swirls of chocolate and vanilla icing. It will also be available in the pint and half-gallon sizes.
"The competition was fierce because our fans are very passionate about Blue Bell Ice Cream," Remmert said in the news release. "We are happy to be able to bring back not one, but two favorite flavors."
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.